IMPORTANT: This policy was drafted with AI assistance and should be reviewed by a licensed attorney before publication. This document does not constitute legal advice.
Cookie and Tracking Policy
Last updated: March 24, 2026 | Effective: March 24, 2026
This Cookie and Tracking Policy explains how FairlyFunded Inc. (“FairlyFunded,” “we,” “us,” or “our”) uses cookies, pixels, and similar tracking technologies on the FairlyFunded website and platform (the “Platform”). This Policy supplements our Privacy Policy.
1. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work efficiently, provide a better user experience, and provide information to website operators. Similar technologies include pixels (also called web beacons or tracking pixels), local storage, and device fingerprinting.
2. Types of Cookies We Use
2.1 Strictly Necessary Cookies
These cookies are essential for the Platform to function properly. They enable core functionality such as security, account authentication, session management, and accessibility. You cannot opt out of strictly necessary cookies as the Platform cannot function without them.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| sb-*-auth-token | Supabase | User authentication session | Session / 1 year |
| __Host-* | Platform | CSRF protection and security | Session |
2.2 Analytics Cookies
These cookies help us understand how visitors interact with the Platform by collecting information about pages visited, time spent, and navigation patterns. This information is used to improve the Platform.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _va | Vercel Analytics | Privacy-focused page analytics | Session |
| _ga, _ga_* | Google Analytics | Website traffic analysis and reporting | 2 years |
| _gid | Google Analytics | Distinguish unique visitors | 24 hours |
2.3 Marketing and Advertising Cookies
These cookies and pixels are used to track visitors across websites and display relevant advertisements. They are also used to measure the effectiveness of advertising campaigns.
| Technology | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp, fbq | Meta (Facebook) Pixel | Ad targeting, conversion tracking, and retargeting | 3 months |
| _gcl_* | Google Ads | Conversion tracking and ad measurement | 90 days |
| li_*, bcookie | LinkedIn Insight Tag | Ad targeting and conversion tracking for LinkedIn campaigns | 2 years |
2.4 Functional Cookies
These cookies enable enhanced functionality and personalization, such as remembering your preferences, language settings, and previously entered information. If you do not allow these cookies, some features may not function properly.
3. Your Cookie Choices
3.1 Browser Settings
Most web browsers allow you to manage cookies through their settings. You can typically configure your browser to: accept all cookies, reject all cookies, notify you when a cookie is set, or delete cookies that have already been set. Please note that disabling cookies may affect the functionality of the Platform.
3.2 Opt-Out Links
You can opt out of specific tracking technologies using these links:
- Google Analytics: Google Analytics Opt-Out Browser Add-On
- Meta (Facebook): Facebook Ad Preferences
- Google Ads: Google Ad Settings
- LinkedIn: LinkedIn Ad Preferences
- General (US): DAA Opt-Out Tool
- General (EU): Your Online Choices
3.3 Do Not Track
Some browsers support a “Do Not Track” (DNT) setting. There is currently no industry-wide standard for DNT signals. We will respect the Global Privacy Control (GPC) signal where required by applicable law (including the CCPA/CPRA for California residents).
4. Consent (GDPR)
For users in the European Economic Area (EEA), United Kingdom, and Switzerland, we will obtain your consent before placing non-essential cookies (analytics, marketing, and functional cookies) on your device. You can withdraw your consent at any time by adjusting your cookie preferences or contacting us at privacy@fairlyfunded.com. Strictly necessary cookies do not require consent as they are essential for the Platform to function.
5. Third-Party Tracking
Third-party analytics and advertising providers may set their own cookies and tracking technologies on your device when you visit the Platform. FairlyFunded does not control these third-party technologies and they are subject to the respective provider's privacy policy. We encourage you to review the privacy policies of these third parties.
6. Changes to This Policy
We may update this Cookie and Tracking Policy from time to time. Material changes will be communicated via the Platform. The “Last updated” date at the top of this page indicates when the Policy was last revised.
7. Contact Us
For questions about this Cookie and Tracking Policy, contact us at privacy@fairlyfunded.com.
Related policies: Privacy Policy | Terms of Service
FairlyFunded is operated by FairlyFunded Inc. FairlyFunded is a referral platform, not a lender. All credit decisions are made by independent lending partners.